1. Be Original, be YOU!
Have you noticed a common theme in my posts yet? I’m pretty sure that everything I’ve written thus far has hinted at (or been about) being true to yourself. I cannot stress this enough. There are too many people in the world that try to be like others and where is the fun in that? It’s time we all shared our unique knowledge and helped each other out (we all start somewhere). And don’t forget that podcasts and videos are a great way to show your personality. Don’t worry if you are nervous and the first few videos turn out not so great. You will learn to be yourself and show readers who you are – giving them a way to connect with you and trust you. Oh, speaking of readers…
2. Get to Know your Readers
This is such an important part of blogging that is often overlooked. Readers are the most important part of your blog so never forget about them. Engage with them, hell set up an event to meet with them. I want to meet you, have a cup of coffee and chat for a while. I want to know what you want to know so that I can be as beneficial to you possible.
3. Have a Conversation
Speaking of conversing with the readers… blogging is a complete new style of writing. Forget essays and a formal tone,write the way you would converse with a friend. Everyone has a different writing style so don’t force yours to be like anyone elses. Find your voice and let it fly!
4. Have an Opinion
It’s important to have an opinion and show your readers what you think/feel. It’s okay not to like something, but be wary of getting too ‘ranty’. If you’re really passionate about a topic and want to go on a full-fledge rant, do it! Just speak your peace, and then move on. No sense in beating a dead horse. But don’t afraid to go against the grain and just don’t say anything you’ll regret. If you’re fired up, draft the post and check it the following day to be sure that what you wrote is what you would like the internet to see.
5. Draw Readers In
Drawing in your readers so they want to read more can be challenging but remember this: Titles that suggest your reader will gain something from reading your post or learn something new are a sure way to lure them in. Of course you then have to deliver but that won’t be hard because you’re brilliant and have oodles of information to share with the world. Introduce your readers to the topic you are blogging about, tell them what the blog post contains, and encourage them to read on for more.
6. Use Links, Quotes & Lists
Make your blog post more useful and sharable by using links, quotes and lists. Suddenly your post becomes a “Choose Your Own Adventure” network of things that might inspire someone or interest them enough to share with another person, leading to word of mouth sharing which is so much more powerful than social media sharing!
7. Use Images
Posts with images have been proven to have more views than those that don’t. There’s that whole thing with your posts being more visually pleasing to the eye, but images can also spark an emotion in a reader which means your content is more likely to be SHARED. Meaning MORE READERS! YASSSS!!
8. Write Scannable Content
Look… no one has all day to read a blog post. Make it easier on your reader by breaking out your content in such a way that makes it easily scannable. This way your reader can scan the headings and make some mental notes for future reference or they can dive into the information under each section right then. Sidenote: there is no golden rule on the length of a blog post – just write until you’re satisfied.
9. Create a Community
This is something I still struggle with, but ideally you want to create a community on your blog by creating a two-way street between yourself and readers. While I hope all of my readers know that I care about their opinions, I sometimes forget to ask. I will do my best to be better about this and ask you to “let me know your thoughts in the comments below” at the end of my posts from now on. What a great way to get feedback on posts and build a relationship with readers!
10. Share, Share & Share Some More
This is a no-brainer. I mean.. duuhhh of course you should be sharing each of your new blog posts on social media. To save yourself some time install a plugin to immediately share your content to your social platforms AND shorten the URL link. There are a ton out there – let me know if you want any advice!
11. Bloglovin’ is the Bee’s Knees
Sooo… speaking of social shares and reaching more readers, you’re going to sign up with Bloglovin’ right? I mean, it’s only the best platform to promote your posts and reach readers interested in your content. It’s also a great way to discover new blogs – have a whole list of blogs I read almost daily that are both inside and outside my niche for inspiration. You never know what you’ll discover; sometimes all it takes is a few words within a blog post to inspire you to write a whole post on the subject.
12. Use Google Analytics
Over time SEO becomes a natural but until then the only way to know what is working and what isn’t and isn’t, is to monitor the results and learn from your mistakes. Install Google Analytics use this free tool to make monitoring your traffic effortlessly easy. You’ll soon learn which posts are popular (and which aren’t), as well as what links your readers are clicking on and how they’re finding their way to your specific blog posts. This tool is literally magic and Google has made it ever so easy to set up on your blog.
13. Plan, Draft, Edit, Post, Repeat
Some people believe that once you’ve become accustomed to creating great content that you no longer need to edit you don’t need to take any time between drafting and editing. But I’ve found that I am able to catch more mistakes if I draft now and edit later. I draft several posts, weeks in advance and then edit them the day that I plan to post them. And I make sure to stick to the plan so that not only do the posts flow from one to the next, but also so I don’t fall behind on posting (which can easily happen without a plan). So, plan your posts, draft as many as you want to in advance, come back to edit them later (or the day you plan to post), post, rinse and repeat!
14. Edit Old Posts
So sometimes you’ll go back and read an old post and realize that it’s total crap and you have to do everything in your power to stop yourself from deleting it on the spot. WELL DON’T! There is no point in deleting old content that you took the time to create. Instead, try editing them! Improve the post and then re-share it with the improvements! Content doesn’t have to be stagnant, that’s the beauty of blog platforms like WordPress and Blogger etc, you can always go back and edit old posts to bring the information up to date.
15. REMEMBER TO HAVE FUN!
Last, but absolutely not least – don’t forget that blogging should be nothing else if not FUN. Make sure you remember to enjoy what you’re writing about – it’ll come through in your posts!